Persuasion is one of the major skills to garner in anyone looking to build a successful career. The capability of persuasion is what made the charismatic leaders that we read about in history books. Influencing people to believe in one’s ideas and follow them is what makes a charismatic leader.

The video below discusses how we usually think that people consider all the available information to make a decision (guide the thinking as it suggests). But, since we have so much information to process every day, we don’t consider all the available information and rather rely on a few key points to guide our thinking.

There are namely 6 universal principles that guide human behavior.

1. Reciprocity.
2. Scarcity.
3. Authority
4. Consistency
5. Liking
6. Consensus

Go through the video to know for more;